Posts in Wellness
Little Pep Talk- Big Message :)

When you look back over your time in business, do you feel as though you have been in 100%, not only with energy, but also with alignment and clarity on how and who you serve?

Or did you hold yourself back? Not allowing yourself to fully dive in with both feet, because of fear or hesitation of some kind?

You thought you might not make it
You didn't think you were ready
You were way too busy

Or you simply didn't know if you COULD?

Most new entreprenerus deny themselves of fully stepping into their business, they deny themselves of things they want, because they simply don't ALLOW themselves to have it. They are constantly denying themselves of what they want, what feels good.

But listen,
You DO have what it takes.
You ARE ready.
You AREN'T too busy.

What you don't have, and what you NEED to have, is the ability to tell yourself YES. Practice saying yes to yourself over and over and over again.
Because YOU are important, your needs and your wants are important, your feelings and desires are important!

Let yourself fully embrace this opportunity. I'm not saying to raid your savings account and go buy every training that comes around. I'm not saying to quit your day job if it is providing stability as you build your business. And I'm most definitely not saying to ignore your gut and listen to what everyone else in business is telling you.

What I AM saying is that you need to stop saying no to YOU. You MUST be 100% in if you want to succeed.
Take action on that NOW. Your gut never, ever lies. If it's telling you that you need to do this thing…

DO IT. Without thinking. Without second-guessing. Without over-analyzing.
Just say YES to the what and figure out the how later. The how always becomes apparent as soon as you allow yourself to trust your gut and take action immediately.

It's amazing what incredible things can happen when you just allow yourself to trust your gut!
I remember when I hired my last coach for over $20,000. My gut said I had to do it, my head was like "… NO, that's way too much money"! I had no idea where the money would come from, but because my gut said YES, I knew I had to find a way to make it happen.

So I said yes, and had half of it covered in less than a month.
The money continues to flow, I have paid off my coach with ease, and learned so much from him that I know my investment was well worth it.
When I listen to myself, and trust with two feet in, I have never regretted it.
Do that- just listen, and trust…you wont regret it- I promise!

P.S. If you want someone, in addition to your GUT, to show you the way to create massive success in your business, here's how I can help -
*Only 4 Spaces Left: 3 Month Business Intensive
Contact me here ( for details and to set up an application :)
What it is?

Private coaching for 3 full months with full email support and live contact!

 Are you ready?

 Learn more Here! 

Wellnessfranki durbin
How to Clear Blocks and Get Unstuck..Its Not What you Think

How do you really clear those suffocating blocks that prevent your from creating the abundance you want and enable you to start feeling clear, confident and successful as a coach?

Most coaches will tell you to pick up a book on money mindset and to start throwing those affirmations on your fridge on a daily basis.They might encourage Tony Robins podcasts and perhaps a self help seminar. And all of these are okay options..but they will not clear the blocks for good.

What most people don't understand is really how our thoughts affect our patterns, behavior and overall life trajectory, and that there is a specific process to really shake things up here- and shift them altogether! Its about really shifting the internal thermostat of your thinking blueprint altogether! let me break it down for you…

If the weather gets warm outside the temperature rises inside, but eventually falls back to that regulated thermostat shortly thereafter SO, you have to change the thermostat in order to have consistency. The same is true in your life; the thermostat can only change to the extent that you do. Identifying and changing your ‘thermostat’ is the catalyst for the change you seek.

Ok, So WHY change this darn internal thermostat so you STAY free of blocks and discouragement, overwhelm and lack of clarity??

  • This way you can respond appropriately rather than reacting to events and situations by the fears and insecurities of the past-conscious choice.
  • You will start to see that the conditioning is not who you are but who you learned to be.
  • You start to realize, It is all about perception: nothing has meaning except the meaning you give it
  • Thoughts lead to feelings which lead to action which lead to results..and so in this process your RESULTS change simply by you doing this work!!!

I am committed to helping coaches break through these blocks for good and making momentum while being congruent in their practice- this is SO, so important. I see too many coaches trying to do the things that are not connected to their purpose or their brand, and feeling stuck and frustrated day after day.

My 1:1 practice will be shifting in the new year and so I am offering a very intimate opportunity for only six, 1:1 mentorship spots for the next three months ( Oct- Jan). These spots are only for those who are ready to move forward powerfully in their business in the new year and want to create a solid income as a coach in 2017 with systems, structure and a powerful mindset in place. If you are a self starter and committed to your won growth and development, this might be a fit for you! 3 Month Mentorship Program here!

I have 5 spaces left and these will go quickly! Here is the link to learn more and feel free to reach out with any questions at all. (

Im here to serve and I look forward to clearing blocks and creating abundance before 2017 hits! You with me? Lets rock 2017, cuz you deserve it!

In Unity and Freedom,

Shelley :)

Wellnessfranki durbin
Its my Birthday… And I Have a little Something to Say :)

Today is my birthday..and Im sharing to thank you all…and I felt maybe you could relate to my intention ;)

…from one holistic entrepreneur to another :)

It has been such an interesting year with so many gifts to be open to receive and also challenges to stay present for...

Just the gift of another year on the planet is enough to be grateful for but to have so much love and blessings in my life feels overwhelming today. Work that I feel committed and passionate about, a vision that excites me to my core, sweet friends and loved ones and so many opportunities for growth and change!

I realize that the last few months and recovering from an accident I have had to surrender so many things and the way I thought my life would be going this year… But in that I have received so many gifts I had no idea were around the corner. New fulfilling relationship, new partnerships, an opportunity for deeper self-care and a real chance to get to know myself on another level.
Thank you for walking this journey with me, supporting me, sharing your truth, and being part of my life. I'm so excited for what is about to unfold😊

My intention this year is to live in more joy and humor! I can be so serious and my challenge is sometimes to embrace the reality that ultimately things don't make sense! The only thing that truly makes sense is letting go of anything we continue to hold onto… and this year I intend to do it with a smile😊

"We need to bring a sense of humour to all aspect of our lives – even to positive aspects such as well-being, harmony, and peace. When we take these things too seriously, Joy becomes pain, peace becomes annoying, and harmony becomes contrived. To have genuine have any, peace, and joy, we need to cut through seriousness with a sense of humor."- Dzigar Kongtrula25r6838

I am asking of my friends and colleagues to share their own TIPS on how to keep smiling, regardless of what is going on- What do you do to "keep the humour"? I would love to know :)

Thank-you for being you, for being part of my community here, and for continuing to support me on mine. I am so grateful- and today I want to just thank YOU!

In Unity and Freedom :)


Wellnessfranki durbin
Now THAT was fun! Super Insane One Time Offer Inside!

Today was just awesome and it feels so good to be finishing off that incredible 5 day challenge on leadership with so many fabulous LEADERS!!

Now if you caught that lifestream today, you might be asking yourself…

Have I gone crazy???
Well..maybe ;) …But thats not why I am offering this INCREDIBLE one time offer to help you take this 5 day challenge to the next level and leverage the momentum you have created this week!!!
Did you watch video 5 yet??? If not, be sure to go there first: VIDEO 5!

I am opening up 6 spaces (only 5 left now) to work 1:1 and hep you create solid congruency, and break through the the areas that are keeping you stuck in your biz! We are going too create massive momentum and have you kicking into high gear for the Month of October!!!


What is your investment? ONLY $47.00 USD!

Here are the juicy details! :)
1. Two 1:1 20 minute power clarity calls to get you into massive momentum and start October out right!
2. Four days rolling of unlimited email support from yours truly! ( access to me like this is incredibly limited)
3. An opportunity to create a 30 day plan to take your monthly income to the next level!
4. Clear, essential steps to get you congruent with where you are at!
5. Simple but Essential Homework Assignments over the 4 days to get you creating with power, joy and confidence rather than being stuck in fear, stagnancy and disconnect!

So who's ready to take INSPIRED action and start moving forward off the tail of this inspiring and powerful challenge??

Only 5 spots left! Be sure to email me or respond here ASAP to hold your spot!!!

In Unity and Freedom,
Shelley :)

PS- Calls Start Sept 26th but first come first serve for spots..these will go immediately so don't wait!

Wellnessfranki durbin
Day 3 and 4 Have Been Amazing! 5 Days of Conscious Leadership Training!

Wow! Thats all I can say!

Its been so inspiring to watch everyone dive into the Conscious Leadership Challenge with both feet this week and the breakthrough's have been so incredible to watch!

What most leaders are beginning to understand is that we absolutely MUST have a solid foundation in order to build a successful empire. And this is the very step that is often missed out in most business and coaching training. It may not be as sexy as webinars and blogs..but it is absolutely ESSENTIAL!

Here's the thing you need to realize about your community -

They want YOU. All of you.

They don't want your fancy program

They don't your blueprints and checklists

They don't want your slides and videos and content

They simply want you. BUT they want the YOU that is congruent and authentic to her message and really passionate about her direction and her values!

On Day 3 (GO here)I dove into Congruency and on Day 4 (GO here), it was all about that juicy word we all know so well…COMMITMENT!

If you haven't watched the lifestreams in the Conscious Coaching Entrepreneurs Facebook Group- be sure to jump over there now and catch up..because DAY 5 is going to be a game changer tomorrow!

See you there at 12 noon PST in the group!


In Unity and Freedom,

Shelley :)

Wellnessfranki durbin
Day 2 of 5 Day Challenge..Transparency and Leadership = SALES!

Wowzers! That was such a fun lifestream today and thanks for jumping on to engage in todays challenge around being transparent and really cultivating a powerful intro message!

I would love to hear your take- aways so far so be sure to post below! And if you didn't get a chance to watch Day 2 of the challenge, go HERE to watch the live stream! :)

Today I talked about the 2nd Pillar of Leadership: Transparency and my invitation in the challenge today was to practice being your transparent self by putting together a short intro on who you are and what you do…in 5 simple steps! Be sure to watch the live video because this is NOT what you think..and it WORKS!

I am so pumped to jump on tomorrow and share DAY 3…. See you there! 

In Unity and Freedom :)


PS- Not a member of the Conscious Coaching Entrepreneurs Facebook Group yet? NO problemo! Come join the fun HERE!


Wellnessfranki durbin
Challenge, Day 2 Tomorrow! Mastering Pillar #2: Leadership!

Hey everyone! Great to have you on the live stream today!

If you missed it, not to worry- I will share the 12 questions for your challenge below!… and here is the link to catch up!

Watch the lifestream from Day 1 HERE!

Ok, did you head on over for the juicy training on Mastering Values for success? Pillar #1 is all about AUTHENTICITY and values are a HUGE component! Ok..go over and watch the lifestream now :)

….Now that your back, lets dig in!

Your challenge again is to fin your personal hierarchy of values!

Don't forget for each one you are doing the most, then the second most, then the third most. Three answers for each! I can't wait to watch your videos this week! Post away in the Conscious Coaching FB Group!😊🌟

1. How do you fill your time the most?
2. What energizes you the most?
3. How do you spend money the most? On what?
4. Where are you organized the most?
5. Where are you the most reliable, disciplined and focused?
6. What inwardly do you think about the most? In other words what are your innermost dominant thoughts?
7. What do you visualize and realize the most( in other words, what do you visualize most about how you would love your life to be – that is gradually showing fruits and coming into reality?)
8. what do you internally dialogue with yourself mostly about?
9. What do you talk most about in social settings?
10. What inspires you or are you inspired by the most?
11. What is your most consistent long-term goal?… Stretch yourself for this!
12. What are the topics of study that inspire you the most? In other words, where do you find yourself mostly at the bookstore? What TV documentaries draw you?

I look forward to watching your videos and hearing what your top five values are and how this will help your business!

Are you just joining in now? Now worries! Be sure to head on over the Conscious Coaching Entrepreneurs Facebook Group now to watch Video ONE posted today!

I will be live in the group tomorrow for Day 2 at 10 am pst- See you there!!

In Unity and Freedom,

Shelley :)

Wellnessfranki durbin
Day 1 Training: 5 Pillars of Leadership Starts Tuesday, 13th!

Conscious Coaches!

Im more than excited to share with you the 5 levels of Leadership this week in a magnetic and interactive training where you will be asked to practice your own tools and techniques while receiving mastery level training on these essential coaching elements!

Tomorrow ( Tuesday, Sept. 13) at 9.45 am PST I will be live in the Conscious Coaching Entrepreneurs Facebook Group so be sure to join us there to participate in this high level training. Day 1 is all about ( drum roll please)…AUTHENTICITY!

Have a peek here on what to expect and mark your planners- can't wait to play with you in the Conscious arena of coaching tomorrow!


Sweet Dreams!

In Unity and Freedom :)






Wellnessfranki durbin
Why I spent over $140,000 in Personal Growth and Development..

This week I signed up for my 3rd coaching mentorship/ personal development this year ( since Jan). I have spent over $60,000 in training over the past year alone and over $80,000 in the 5 years leading up to my biz.

I share this because I am not rich.

I have not had this money set aside for training.

I do not live with a man who brings in a second income. And I do not have family support and never have. I have been on my own since I was 18.

I am committed. That is all. I am a 2 feet in kinda gal.

I want this. I deserve this. I will make it and I will serve millions because I know my purpose and I believe in my mission very, very deeply. This is really the only reason why I KNOW I will thrive.

What I see consistently with coaches is that the focus become so heavily concentrated on the "outer tools" that the inner resources never have a chance to unfold, never have an opportunity to develop and create a solid base.


The mentor I am working with now said something to me that I will never forget- and its something I know in my soul because its been my experience.… I asked him why he wasn't asking me a million questions about my business out of the gate- like, he didn't ask any details about the work I really did on our first meeting!

His response was, " Because I don't work with businesses, I work with people. I don't care about the business- I care about you- what YOU are doing."

Hello! Yes! If you work on yourself, your business will grow. period. best personal development out there is to start a biz..but only if you step in with both feet. Making the decision to do this is the hardest part when you are new..after you really make this decision- the rest is history.

I don't think we should be running around buying this program and that workshop- not at all. But I think if you are in business and you are not ALWAYS working on yourself in some capacity, you are inevitably moving backwards- not forwards. This is why my coaching programs ALL offer a personal component.

If we are not doing our own "work" as coaches- how can we expect our clients to?

Im committed to the conscious coaching model, being present for personal development and real change- because I want results. My own, for my clients and for my colleagues as well.

Would love to hear your thoughts :)

In Unity and Freedom,

Shelley :)

Wellnessfranki durbin
Big Perspective Shift that Changed Everything! (Its not what you think!)

One of the biggest Perspective shifts that had me first solidify those $10,000 months for me was this:


This is no joke, and it took me a LONG time to figure it out. I don't know about you, but when I was starting out as a coach I would get stuck in the overwhelm and disappointment phase because where I wanted to be was SO far from where I was, and what made it worse? I was planning for the present looking towards the future….

And when I did this, I would look forward towards the future and my mind would get caught up in worrying about whether I can overcome a number of stumbling blocks to achieving my goals… Not only that but looking from the present to the larger future forced me to look from a smaller picture to a bigger one- and it was so easy to miss things this way!!

This perspective shift changed everything for me guys- like everything. I realized that there are 2 components essentially to every successful business: vision and structure. I had solidified my vision and was in aligned with where I was going… but I was approaching my structure completely backwards!
The shift was realizing that I had to plan FROM THE LARGER FUTURE TO THE PRESENT!


By starting with the larger picture of the future, thinking I had already achieved my goals, I can imagine things with certainty- I act as if Im in the future then look back to see how I did it! My brain seems to think I have already managed the difficulties along the way!!!

From this place of "thinking big", I then had to put the structures in place to support the vision. Thinking big is not enough without structure. I then broke things down into steps and momentum would kick in taking me to my next stage of growth..continuously!

*** What is your experience with starting from the future and working backwards with business structure and vision?

I would love to hear!! :)

In Unity and Freedom,

Shelley :)

PS- Ready to learn more Conscious Coaching Tips like this? Join our FREE community of high vibrational entrepreneurs here!  



Wellnessfranki durbin
Did you hear the Big News!? that was fun! Nothing much more exciting than talking to a bunch of power hourse women who have huge vision to transform their lives and those around them- one vision at a time!

If you didn't get a chance to watch the lifestream in the Emotional Eating Facebook Group then not to worry, Ive got it here for you! If you haven't joined the group, be sure to do so to get instant access to all the updates-  much more to be revealed in the coming weeks!

Some highlights from today's disclosure??

Not to worry! I will still be serving Emotional Eating Coaches and sharing the specific tools and techniques needed for this work..BUT- Once coaches have the foundational steps for working with Emotional eaters, they realized that they wanted to learn how to go deeper with the conscious coaching model and use it with all their clients- THIS is what I will be bringing to all of you!

Why the Transition?? 

Entrepreneurs started approaching me …. not only emotional eating coaches, but life coaches, business coaches, MLM leaders, and various independent entrepreneurs who recognized that the model I work with, which is based on CBT (cognitive behavioral therapy) was something that was needed in order to really facilitate long term, consistent change with clients, a steady flow of the right kind of clients, and a higher success rate of both selling to clients and having them be successful with all sorts of programs!

Of course I had to meet this need and realized there was no option but to expand my intention of women THINKING BETTER in a way BIGGER way! 

So what is the CCM??

The method is practical and useful tools designed to break negative belief systems and stress which you can use in yoru own business or on your clients.

The method works in two steps :By first identifying challenging and upsetting events,and then by creating an entirely new perception (a new blueprint) of the event! This way you/ or the client doesn't feel a victim to the thought anymore. This is based on CBT and so it really hits at the deeper level negative beliefs.

The system combines neuroscience, cognitive restructuring and inner child re-programming and empowers individuals to create an entirely new file system (their minds are full of old thoughts and beliefs that get filed into different sections)- they update their programming from 1999 to 2016 using this 2 part process and become present and conscious in their lives !!

Simply put the CCM ( conscious coaching method) is a system that creates healing and self empowerment in all areas by allowing the client to change his/her own files. It works on an experiential level with a skilled facilitator  (there are some in our group!) who is able to have the client see how their thoughts and beliefs are distorted and help them reframe in a way that actually lasts for good (unlike affirmations that are a temporary relief).

 I will be giving you insights that you can take away and implement immediately and start to play with the model in terms of really exploring emotional blocks in your business or with your clients as well!!

Whats most unique about this method is its truly about MASTERING your thinking- not coping..

A lot of techniques coaches and mentors use are coping techniques (affirmations, visualization, mantras, visualization boards). They arnt bad but they do not work long term- the client or coach gets triggered or stress and they are right back in the negative thinking again. 

This method works to eradicate the old thought for good- like files in a computer system- its does a complete re-boot- an update so that they don't come back again and the client has these tools to use for life…This method takes clients from the past  the outdated old file) and brings them back to the present ( updated file).

When you are conscious you have choice in your life!

As a result, clients experience immense motivation, inspiration, courage, happiness because they see possibility they have never seen before.

So while I will still be teaching emotional eating coaches how to use this model with their clients and will still be teaching a very specific step by step method for your clients to recover- I will now expand the process to all entrepreneurs who work with anyone who is stuck in their own thinking or emotional issues and it is preventing them from reaching their goals!

This could be clients who:

  • cant lose weight
  • relationship issues
  • not meeting business goals
  • confidence and self esteem
  • clarity and productivity
  • are uncertain about buying- you can clear the negative thoughts they have and SELL to them authentically.
  • ….. And the list goes on!

I have ALSO used this model with other coaches who lack confidence and clarity therefore they are not getting where they want to in their business. These are mostly health and life coaches who are somewhat introverted and are trying to do the "checklist" to get going in the business but have not really developed congruency and alignment in their values, their business model and their vision, therefore they don't get anywhere.. this is where the conscious coaching work comes in. They get super confident in leadership using this model- because of course they clear away the old belief systems ( the files) that have them stuck.


If you didn't get to check out the live stream, be sure to do that HERE!

 I would LOVE to hear your take-aways and any questions you have so please share below! I look forward to serving YOU in a bigger and brighter way!

In Unity and Freedom,

Shelley :)


To Recap!

  1. Nothing has changed in terms of getting support with emotional eaters- but now you will have the opportunity to go much deeper with the work!

This is MASTERY level cognitive restructuring!!

  1. You can use this method and the tools I will teach if you are : an entrepreneur, a life or business coach, in an MLM, a nutritionist, dietician, TCM, health or relationship coach or any other solo service based business.


  1. You will begin to gain confidence, clarity and understanding in how important your value systems and beleifs are to yoru brand, to yoru business and most imporntntly to your sales using the teachings I will provide


  1. You will develop a PASSION for mastery level leadership using tools that not only shift your own and your clients thinking- but actually transform lives- I mean radically!



Wellnessfranki durbin

Im so excited, I can barley stand it!  And Im so happy to be sharing with you :)

After months of slowly uncovering the big changes, and up-levelling happening in Emerging Jewel, I am more than thrilled to be uncovering them all with you- my tribe!

Firstly, please let me take this moment to thank you for making the time to read and share the blogs over the past several years and for truly being a part of my vision on the planet ..that women may continue to THINK BETTER and live amazing, full, joyful lives!

In living this vision I have been getting nudges and full out screams from the Universe that the Conscious Coaching Model, (the cognitive work I use with emotional eating coaches) needed to be shared in a bigger way! the Universe heard this passion, of course, I began to be approached by several entrepreneurs wanting to learn the very same techniques I have been sharing with Emotional Eating Coaches to use with any client who is stuck or suffering in any way!

Well, I knew I had to listen and bring this work out into the world to facilitate with more visionaries and coaches and so I began to facilities the cognitive work with entrepreneurs who had their own negative beliefs, and lack of confidence around their business, and I couldn't believe what began to happen!

Serious shifts guys. Like crazy!

Whats most unique about this method is its truly about MASTERING your thinking- not coping.. a lot of techniques coaches and mentors use are coping techniques (affirmations, visualization, mantras, visualization boards). They are helpful of course… but they do not work on a deep level, long term. If the client or coach gets triggered or stress and they are right back in the negative thinking again. 

So I realized that I needed to really serve this community in a bigger way. I need to be sharing this technique and the facilitation model that has people break free from ALL emotional and blocked areas…for good!

I got LIVE HERE today in the Emotional Eating Facebook Group and shared a bit more about these changes- and made an announcement of an important call happening live in the group tomorrow, August 22nd at 10am pst!!

For event invite click here now!!! :  EVENT INVITE!!

Copy of FB Group Cover 3_EJ

Here is where I will give you all the in's and out's of the changes and exactly what you can expect int he coming months- and Im telling you..its REALLY JUICY!!  You are my number one guest so please add yourself to the list!

Ok, so I can't wait to see you at 10 am tomorrow in the Emotional Eating Facebook Group where I will be giving you all the juicy details of new teachings and trainings coming your way and why this is going to take things to the next level both personal and professionally for you!

See you Soon…Eeek!

In Freedom and Unity,

Shelley :)

Wellnessfranki durbin
Create Safety and Presence in Your Sessions: CCM, Part 1.

There has been some incredible studies on the differences between the right and left hemisphere of the brain  and Im here to tell you that as coaches..we REALLY need to understand this stuff.

Here's why.

13015350_645582662256195_8870186522509770677_nThese 2 hemispheres are like 2 people in our head that see the world really VERY differently. While the right hemisphere is all about relationships, with a flowing, emergent quality, rich with paradox in a "more than words can say" kind of way…

The left hemisphere takes what is flowing from the right and re-presents it. It takes apart whats already come in and creates systems, tools, programs, and algorithms. It, loves goals, tasks, and behaviours. It thrives on a sense of uncertainty and stability and it needs control.

Most people operate primarily from the left hemisphere and as coaches..this is where we can really get into trouble when it comes to connecting deeply and really being present for our clients. The left side can objectify others, and try to shape them into what we feel is "right for them". We do this with very good intentions of course…wanting to "help more" but in fact it creates a sense of isolation and disconnect for the clients.

When a coach does not trust in her own direction, her own capacity to resonate, respond and follow her clients, the left hemisphere kicks in and trust and facilitation go out the window…

We always want to be moving towards the right- towards warm relationships with clients understanding that our clients truly have an innate wisdom within them that will present itself when the coach is creating the presence and safety required. 

So am I suggesting you throw out all the plans and session headlines you learned in nutrition school and embrace simply an intuitive knowing of where to go next in each session?


The first part of the Conscious Coaching Model (CCM) is about learning how to really trust yourself as a coach and embody the confidence that has you able to listen deeply and intuitively to the needs of your clients. Of course you will still you left hemisphere systems and strategy as necessary, but connection must come first so if this is sabotaged in any way by these left brained tactics I suggest you do away with them until connection has been made.

Join me here as I share more!

So amazing coaches, now is the case you have been waiting…to embrace and trust your inner knowing, so let go of the tight grip on session targets and guidelines and really listen to the inherent treatment plan that each individual client brings to the table.  

When we as coaches trust the process, we allow our clients to in turn begin to trust themselves.

What a gift.

Would love to hear how you are guiding this beautiful dance between the left and right hemisphere in your practice, please share below! :)

Know someone who can benefit from this? Feel free to pass it along!

In Unity and Freedom,

Shelley :)




Wellnessfranki durbin
The Lie that Coaches Believe that Takes them Out…

After working with coaches over the past several years, I have found that those who are successful have all gotten there by….. ( drum roll please) falling in love with their work.

Its that simple. Because of that love they develop the drive, momentum and initiative it takes to continually improve their skills and their outcomes.

From what I can see, Knowing this however, does not stop coaches from believing the MYTH: " I can't".

And heres why:

New coaches start off enthusiastic and driven but then realize that there is much more to having business than wanting to help people. They start to look around at what others are doing and jump to the checklist to try to gain some momentum. Do I have the website? the logo? the branding? the insurance? the webinars? the email list…and it goes on.

And what happens next? They shortly thereafter start to dislike what they are doing. They feel depleted, uninspired and less than their peers. This drives coaches to spending more money on the "checklist"…more copyrighters, more Facebook posts…more training programs.

Many go broke at this point…or quit.

They have bought into the idea that some people are just innately MORE TALENTED than they are. Some people were born to be entrepreneurs..but not them….

Rather than understanding that their belief systems are wired for defeat, they believe there is something inherently wrong with them.

And guess what? Emotional eaters invariably believe the same thing! They believe they are defective..they believe they are addicted..they believe they will never make it. They believe that others received something at birth that they never got…control.

So if you want to help, and serve and become a real success, you must give up the " I CAN'T" lie. Everyone has talent, but running a business takes hard work. It takes commitment, drive, inspiration, consistency..but most of all it takes LOVE.

And how do you LOVE what you do? You clear away the blockages that are getting in the way of your own success. You make the decision that you will do whatever it takes.
You put the effort into aligning your values with your work and getting real clear on what you want. You reframe belief systems and do the work to stay present and conscious.

You decide. Thats it.


You got this. Its a done deal. Create passion…and the rest is history :)  

In Unity and Freedom,

Shelley :)

Wellnessfranki durbin
Living in Truth


One of the most common characteristics of a problematic eater is an inability to speak up. I see women who do not speak their truth, and live in a place that is not in alignment with their value systems and highest good all too often in my practice....

There is no guilt or shame in being stuck in this place. I for one, lived it for many years. When you are not connected to yourself, and feel disconnected to the world, it is very difficult to speak up and create healthy boundaries with others, never mind share what you feel and need from one moment to the next.

When you begin to take down the walls of problematic eating, you develop an intimate relationship with yourself. You begin to realize that you cannot settle.
Not in any area of life.
No matter what happens, you have to honour yourself.

The healing that comes from this process is powerful, not only on a psychological and emotional level, but of course it transforms the body on a physical level as well. Healing Problematic eating will light a fire in you. Its not something you have any control of. When you make the decision to do whatever it takes to live in your highest truth, you have no option but to create the most loving relationship with food as possible.- and more importantly with yourself. Its like any relationship you have.

It takes conscious effort, love, compassion and dedication. Its much easier than our minds make it up to be. When you live life in a place of your highest truth, it doesnt mean there isn’t pain sometime, or sorrow. This is the work I do with clients- this is what the cognitive approach facilitates. There is simply nothing quite like it.  I want you to experience this too!

If you are on the fence, I encourage you to join us. This work will create a freedom in your practice, in your life and in your business you ever imagined possible. It cant not.

LAST CALL - Sale ends Tonight!

Join here:
Breaking Free SALE!

Questions? Dont hesitate:

In Unity and Freedom,


Wellnessfranki durbin
I Actually Quit Coaching at one Point…

Just 8 years ago, I was stressed out working in this industry as a health coach.Too many times my clients would come back week after week without making any progress. They would lose a few pounds just to gain it all back again.

Every session with a client like this was torture because they told me everything was OK… but nothing changed. They felt frustrated and hopeless because they just couldn’t stick to the plan we agreed to.

I would feel insecure and unsure because I didn’t know how to help them. I knew my plan worked but the clients just couldn’t follow through. Eventually the clients stopped showing up for their sessions or they ran out of sessions without making much progress.

They had hired me to help them create lasting change in their life… and I had failed.
I was burnt out and frustrated at how “hard” it was to help people stick to food plans, and I was getting bored of talking about smoothies and watching people suffer behind the scenes.
I was working too hard for too little money, and in my heart I knew I wasn’t making the meaningful impact I was born for.

I became exhausted and stressed out. I felt I wasn’t working in a place where I was really making the kind of impact in health and wellness that I desired.
I actually stopped seeing clients at this point. I just couldn’t do it anymore.
I was tired of seeing every client show up asking for help with “food” when it was actually a deeper emotional issue.

I Actually quit coaching at this point; I just couldn't do it anymore.

The big “A-HA” moment came to me when I was sitting with a friend who had watched me on my own journey from hell and back with food recovery.
I had prayed for inspiration. She simply asked me why I wasn’t sharing what I had done to recover from emotional eating all these years…and I realized how healed myself was exactly what needed to be shared.

Relief flooded through my body. This new (and obvious but not clear) idea was exciting and liberating. I knew there was a more fulfilling, happier business waiting for me.
I was an emotional eater to the core…and I healed myself with mentorship and cognitive strategies I use today but I was stuck as to how to share this with others in a way that was simple, effective and would have them coming back to do the work and heal!

The Cognitive Approach with the Conscious Coaching Method changed my life.

I realized I had to be sharing this work so other coaches could create the global impact they were meant to and their clients could have full recovery from any emotional eating issues at all.

It changed my clients lives. It continues to inspire health professionals globally and is now reaching doctors, TCM's, Naturopaths, and dieticians globally.

Wellness practitioners NEED a step by step process to deal with problematic eating. They need specific, clear techniques that WORK, and can be used by anyone.
Ive done this work for you and Im sharing it because my MISSION is to empower every health practitioner with the cognitive tools that saved my own life, and are scientifically proven to be the BEST tools for eating issues in therapeutic Psychology.
The Breaking Free Practitioner Program is at a HUGE discount and many have already jumped on board! I have decided to extend this for 2 more days- only for those here!!

Here's what just a couple of practitioners are saying..

"As a Holistic Nutritionist and Eating Psychology Coach, Shelley’s Food Freedom program has provided me with another unique practical tool for my practice. It compliments my eating psychology studies perfectly but doesn’t overlap with what I have already learned. I highly recommend Food Freedom to nutritionists, health coaches, and Eating Psychology Coaches who work with problematic eaters. Thanks for a great tool Shelley"!- Christy

My practice has blossomed since I took this course and I feel it was the best decision I have made in terms of bringing my business to the next level. Shelley is very skilled at this process and in teaching it. She walked me through step by step and was there to answer any questions I had. I highly recommend this course!" – Gina Ledwith, Health Coach

I invite you to join us in creating transformation on a global level with problematic eating! I look forward to personally walking you through this cognitive work! Join HERE!

See you soon :)

In Unity and Freedom,


Wellnessfranki durbin
Food Cravings and The Countdown!


With problematic eaters you must be very careful not to start with " food transfers" right at the beginning of their recovery. It seems to make sense to try to "fix" what appears broken but without a system, problematic eaters will not heal- and bandaids are not solutions as many emotional eating coaches understand.

Problematic eating is NOT a "food" issue. Of course, you will deal with the food but unless you look at the thoughts, emotions, patterns and behavior associated with these, your clients will have a hard time sticking to any diet change.
There is a very systematic process that WORKS with emotional eaters. I have used it for years with great success and if followed as laid out, it completely shifts the underlying issue with food, and makes your job a lot easier!

You do not need to be a counsellor to do this work. You do not need to have a masters degree. you just need a clear system that brings your clients into a place of RECOVERY rather than diet mentality.

This is not as easy as looking at an emotion. There is more to it.

I want to help you make this practice EASIER- it should not be stressful. I want to give you the proven system that has helped hundreds recover. It has brought me to a place of ease and grace in my practice- and a deep happiness knowing I am truly changing lives.

Many have been asking about the SUMMER BLITZ only THIS WEEK on my:
Breakthrough Practitioners Training Program!

…And I want to offer anyone who has not worked with me yet, a complimentary Discovery call to see if this is a fit for you- and if not, what your next steps should be!

Send me a PM and Im happy to jump on a call with you! I have only 3 spots available!

This special deal is for this week ONLY. I look forward to serving anyone who is really wanting to make a difference in this area :)

For some answers to commonly asked questions about the program, click here:   LIVE Q AND A!

See you there!

In Unity and Freedom,

Shelley :)


Wellnessfranki durbin
4 Private Call Spots Available!

If I could do it..So can you…

Many of you know my story.

Most of you know that I suffered with an eating disorder from the very young age of 7.
I would walk to the bus top in the morning, just having finished breakfast and eat all of my lunch there before getting to school.

I started purging by high school and gained almost 70 pounds in a very short time.My weight fluctuated daily and I had 3 sizes of clothes in my closet for 15 years. I lost my period for a year and was told i was " in trouble" by several specialists.
Then I was introduced to the cognitive work, which later inspired, The Conscious Coaching Model. This was more than understanding the Psychology of what I was doing- this is specific behavioral changes paired with pro-active thinking strategies that I used on an ongoing basis.

What I didn't understand before working with this model was that no thought is rent free. Another words, I was either moving towards my health goals or away for them, depending on the distorted thoughts I came to believe that were true! When I learned how to integrate this system into my life, I got conscious- and I realized, that when you are conscious, you have choice!

My life changed.

I recovered, one day at a time.
I will never be able to thank the man that introduced this to me.
After I recovered i was inspired. I trained with him for years and developed simple tools to use as needed.

Then I became a health coach.

I thought I had to do teach people what I learned in school- I tried to teach

" food" and all the 'do's " and don'ts in nutrition..

It didn't work..people wouldn't stick to it..we were both frustrated...and I actually quite coaching..until I realized I was actually doing more damage than good with problematic eaters- I knew enough from my own story..I had to be sharing the cognitive work.

I wrote the Cogntive Program- the exact strategies I used to heal..the specialized cognitive techniques and the the step by step strategy for emotional eating..and it worked!

Hundreds recovered and I knew this was important work to share.

Coaches started asking me about it.

I wrote " The Breaking Free Practitioners Training Program" and it has helped hundreds of coaches transition to a level of work that is inspiring, truthful, direct, specific and fundamental to emotional eating, and it is changing lives!

More Info Here: Breaking Free Practitioner Training SALE
If you want to learn more about how you can add this work to your practice- regardless of what your niche is, I invite you to a 1:1 sessions with me. I promise- you will use this..for much more than eating!!

It has made me WANT to do this work. It has made me EXCITED to be a coach again.
…AND IT BROUGHT IN MY FIRST 10,000 LAUNCH, WHICH CONTINUES TO GROW MONTHLY! I am now teaching health professionals, TCM's , Naturopaths and doctors this work- its so so important!

 I am offering a short discovery call for those who have never worked with me before to see if this is a fit in you practice. I have 4 spots left available until MONDAY ! First come first serve- cant wait to share this guys! :)

Email me at : to grab a spot!

In Unity and Freedom,

Shelley :)

Wellnessfranki durbin
48 Hour Flash SALE!

Emotional Eating Coaches- The most effective Tools for YOU!!!

What a fantastic live training last night right!? Replay is available for 48 hours if you were not able to make it! We covered so many juicy bits like: the background of neuroscience and cognitive restructuring, how mindfulness and intuitive eating are not enough, why clients are struggling years longer than they need to and how the Conscious Coaching Model got me out of the stress of all this and into success..for me AND they women I worked with!

I am excited to share that I am also offering a HUGE DISCOUNT on my Breaking Free Practitioners Training Program, starting NOW, and only for a very SHORT TIME! 

If you could wave a magic wand and create health business that served every client’s needs but could also keep your own specialization what would that look like?

-A lucrative health business that brings in ideal clients you LOVE to work with?
-A sense of relaxation and satisfaction being able to share in a way that doesn’t have you feeling drained with clients?
-A confidence in coaching that empowers you to take your niche and expand it tenfold using cognitive strategies in whatever you do?
-Abundant, consistent cash flow that allows you to give generously to yourself and others
-Deep happiness and fulfillment knowing you’re making a bigger, more meaningful impact with your gifts?
-The freedom to let go of worry and stress associated with clients not “sticking” to the program?
-Deep fulfillment and joy because you’re making the impact you were born for?
-A “done for you” program with all the tools to take your business from mediocre to thriving
-Easy to use, cognitive exercises to use with clients who are stuck with old eating habits, or any stress or emotional issues at all!

If you are like many of my clients you may be feeling:

-Frustrated with the revolving door of clients who can’t seem to break their bad acting habits
-Exhausted trying to figure out how to help clients who don’t believe your program will work
-Overwhelmed because of a lack of resources to truly serve an emotional or compulsive eater
-Tired of spending $5000 a year on programs that don’t really help you go deeper with clients
-Fed up of working evenings and weekends to try to widen your reach in your practice

You’re in the right place if…

-You’re tired of launching food plans that don’t “stick” and you want to create deeper change
-You’re confused about how to serve emotional eaters and don’t know where to start
-You don’t have time to create a new coaching program that works for ALL clients
-You are attracting clients that don’t stick to food plans or who are a lot of work
In fact, you are exhausted of putting out effort and getting little in return.
-You are noticing many clients do not believe that your program will work…therefore they don’t have success
-You want to feel confident to work with ANY client that comes in the door
-You don’t know where to start when it comes to offering info products or programs

….And you’re stuck. Your business is a lot of work with little return and difficult clients.

Curing Emotional Eating is easier than you might think…

I’ve walked this path and learned from personal experience – it IS possible and easier than you might think when you have the right technique and tools.
If I can do it, YOU can do it. Here’s how I made the leap…

Breaking Free Problematic Eating Practitioners Training Program ( BFPTP)

Trust your vision to leverage your business in emotional eating, and commit to making it REAL.

You need to start now.
Don't wait- this $200.00 DISCOUNT IS LIMITED to the next 48 hours!
Im here to answer any questions at all- feel free to send me a message!

In Unity and Freedom,

Shelley :)

Wellnessfranki durbin
Free Call- $10,000 Game Changer in Emotional Eating Coaching!

Wellness Professionals!

Great News!

I have been asked a lot lately on how I created $10,000 months using the Conscious Coaching Model and I will be offering a FREE LIVE CALL to share material I have not yet shared before! I will explain how you can leverage your time and make money, while still serving in an authentic way- that connects to YOU, YOUR BRAND, and YOUR VISION on this planet!

This is for you if :

  • You are a health professional who wants to expand their practice and learn how to successfully heal emotional eating! ( About 90% of your clients ARE in fact eating emotionally in some way!)
  • You are looking to powerfully take your own work to the next level and learn the: 5 top proven cognitive strategies based in neuroscience.
  • You are ready to go deeper with clients. You need to be inspried in your work, and you want to embrace a 10,000 launch in this industry!

Who is your Call Host?

As many of you know, I recovered from a life threatening eating disorder using the cognitive techniques I will share, and trained with a Cognitive Specialist for 8 years on the strategies in this proven coaching approach! 

 I also had my first $10,000 launch once I implemented these strategies!

Join me on this free live call to discuss the Cognitive Behaviour Technique, and how it can take your business to the next level, increase your client reach by serving this population, and help you successfully and powerfully coach your clients. FREE LIVE CALL - Graphic 2

What you will get on the call:
-Build your client reach by learning how to work with emotional eaters successfully!
-How to have a client walk out of your office full of hope, and ready to heal… on the first session.
-Understand how to coach effectively without getting involved in clients stressful stories- avoid burnout!
-Learn specific tools to get confident helping ANY emotional or compulsive eater.
-Walk away with proven tools to use in your practice immediately to get RESULTS with emotional eaters!

* Please note: you must REGISTER for this event!
REGISTER FOR THE CALL by clicking on the link below!

Register here!

I can't wait to share with you all- be sure to sign up to access the call details!

I Unity and Freedom,

Shelley :)

Wellnessfranki durbin