Attention Health Practitioners


Keep reading to discover the simple, proven system to break emotional eating 24-7…

I know where you are now because I’ve been there too…

Just 8 years ago, I was stressed out working in this industry as a health coach.
Too many times my clients would come back week after week without making any progress. They would lose a few pounds just to gain it all back again.

Every session with a client like this was torture because they told me everything was OK… but nothing changed. They felt frustrated and hopeless because they just couldn’t stick to the plan we agreed to.

I would feel insecure and unsure because I didn’t know how to help them. I knew my plan worked but the clients just couldn’t follow through. Eventually the clients stopped showing up for their sessions or they ran out of sessions without making much progress.

Breaking Free

They had hired me to help them create lasting change in their life… and I had failed.                               

I was burnt out and frustrated at how “hard” it was to help people stick to food plans, and I was getting bored of talking about smoothies and watching people suffer behind the scenes.

I was working too hard for too little money, and in my heart I knew I wasn’t making the meaningful impact I was born for.

I became exhausted and stressed out. I felt I wasn’t working in a place where I was really making the kind of impact in health and wellness that I desired.

I actually stopped seeing clients at this point. I just couldn’t do it anymore.

I was tired of seeing every client show up asking for help with “food” when it was actually a deeper emotional issue.

The big “A-HA” moment came to me when I was sitting with a friend who had watched me on my own journey from hell and back with food recovery.

I had prayed for inspiration. She simply asked me why I wasn’t sharing what I had done to recover from emotional eating all these years…and I realized how healed myself was exactly what needed to be shared.

Relief flooded through my body. This new (and obvious but not clear) idea was exciting and liberating. I knew there was a more fulfilling, happier business waiting for me.
I was an emotional eater to the core…and I healed myself with mentorship and cognitive strategies I use today but I was stuck as to how to share this with others in a way that was simple, effective and would have them coming back to do the work and heal!

Shortly after that I launched the global game-changer in this industry, “Food Freedom Breaking Free Practitioner’s Training Program” and hundreds of coaches  all over the world began having the huge success they always wanted with those tough clients!

Shortly after my awakening with my friend, I began writing my journey of recovery with emotional and compulsive eating.

Every weekend I wrote and became more and more clear on how important the cognitive work I had learned for years was in this industry- it was essential for every coach to really understand and use this technique!

This introduced me to a whole new possibility for my life.

Dozens of coaches and holistic practitioners in their community started asking me to help with the emotional component their client’s were struggling with, and I realized there was a much bigger calling for my learned skills.

I saw that I could share this approach by making simple and accessible cognitive breakthrough training programs for entrepreneurs to use immediately, in a simple format, with clients.

My passion for life started to reawaken, and I knew this was the right path for me. I was excited about helping more people and earning more money with my gifts.

Fast forward 8 years and now 100’s of coaches have learned how to help emotional eaters with my approach.

My cognitive coaching has evolved, and I’ve seen the power of my technique attract thousands to my community.

As I grew, my coaching got even more effective, and I started having coaches emailing me for the program and asking for personal training to go deeper in this area. This is when the Breaking Free Cognitive Coaching Program really came to life.

My cognitive coaching company, Emerging Jewel, now serves clients in over 5 different countries, and coaches in 7 countries!

My clients are celebrating HUGE successes, from thousands in online and face to face sales during a program launch to upscaling their entire business with the cognitive coaching techniques and programs. 

Over the past 8 years through coaching and teaching 1,000’s of entrepreneurs, I’ve created the most effective cognitive coaching system for emotional eaters to help you feel confident and coach with ease and authenticity for any emotional need. 

Coaches discover that this work is empowering- and can actually be FUN. It gives people incredible hope and provides a long-term solution that just isn’t offered anywhere else.

Even if you have never worked with emotional eaters yet, my system will show you the way, so you get started on the right track.

If you’re ready to expand your reach and impact with more lucrative, leveraged income, and want to go deeper then I invite you to join…

Introducing: The Breaking Free Practitioner Training Program


Breaking Free

How will you will gain with this program…

  • Excited to use the cognitive material over and over again.

  • You have a proven system to work with and no more guess work when it comes to coaching skills

  • You’re READY and confident to serve ANY client that comes through the door

  • You are able to confidently teach your clients how to use the power of mindset to stick to healthy eating

  • You have elevated your coaching skills to empower clients to take responsibility for their health

  • You now inspire clients to commit to their plans without draining your time or energy

  • You are ready to escape the days of difficult clients who are stuck in your programs and are unable to “stick to a plan”!

  • You are ready to connect with clients on a deeper level than cleanses and digestion issues and you realize you need more…and so do your clients.

  • Learn the 10 transformative eating tools that you can start your clients with on day 1!

  • Get crystal clear on what problematic eating is and how it affects MOST clients, and what exact exercises and action steps they need to be able to commit to your program!

You might be worried that growing your business and serving more clients in the ‘emotional component” will mean that you will struggle maintaining successful clients or will have difficulty attracting clients with what feels like a “narrow niche”…

But I assure you- that’s not the case at all! People come to see us because they cannot STAY healthy on their own..but they do not realize WHY this is… 90% of clients have SOME emotional component involved!

You might also worry that you do not have the skills to serve the emotional component of eating and you don’t realize that, as I said, most people that look for coaches have this emotional component on some level of another…. It is life changing when you realized that you have actually tapped into the very tool that will shift mindset in under an hour and provide you with a system you can count on!

My program for emotional eaters is unique in that it actually has my clients take action from day 1 and therefore feel empowered every step of the way. With the specific emotional eating cognitive tools in the “Breaking Free Practitioner’s Training Program I am able to serve every client that comes in my door with any emotional issue whatsoever!- Without burning me out, and having them walk out the door after an hour session completely shifted!

I trained for years with the cognitive work and found a way to simplify the method so anyone could use it! I published this program and have taken hundreds through the proven system over years. I know it works because it is exactly what I did to heal from emotional and compulsive eating myself over 16 years ago.

While I spent years of my life in the diet and counting calories lifestyle, I don’t obsess about food at all anymore. I eat what I want, when I want and  going on 40 years old, I have never been healthier!

The best part is — I’m more deeply fulfilled because my programs are empowering 1,000’s of health entrepreneurs all over the world. My message is helping more people lead happier, higher quality lives, and I want that for you too.

Yes, this is totally possible for you too!

If you’re like me, having a business is living your true purpose. Its about waking up every day knowing you are transforming lives long-term in health and you are fulfilling your greatest potential on the planet!

If you could wave a magic wand and create health business that served every client’s needs but could also keep your own specialization what would that look like?

  • A lucrative health business that brings in ideal clients you LOVE to work with

  • A sense of relaxation and satisfaction being able to share in a way that doesn’t have you feeling drained with clients

  • A confidence in coaching that empowers you to take your niche and expand it tenfold using cognitive strategies in whatever you do

  • Abundant, consistent cash flow that allows you to give generously to yourself and others

  • Deep happiness and fulfillment knowing you’re making a bigger, more meaningful impact with your gifts

  • The freedom to let go of worry and stress associated with clients not “sticking” to the program

  • Deep fulfillment and joy because you’re making the impact you were born for

  • A “done for you” program with all the tools to take your business from mediocre to thriving

  • Easy to use, cognitive exercises to use with clients who are stuck with old eating habits, or any stress or emotional issues at all!

If you are like many of my clients you may be feeling:

  • Frustrated with the revolving door of clients who can’t seem to break their bad acting habits

  • Exhausted trying to figure out how to help clients who don’t believe your program will work

  • Overwhelmed because of a lack of resources to truly serve an emotional or compulsive eater

  • Tired of spending $5000 a year on programs that don’t really help you go deeper with clients

  • Fed up of working evenings and weekends to try to widen your reach in your practice

Are you really READY for this?

Expanding your health business with emotional eating programs is the most powerful way to serve more health clients and make the difference you were born for.

In fact, you’ve probably been thinking about doing this for some time, and now it’s time to get started so you can enjoy more freedom and profits.

You’re in the right place if…

  • You’re tired of launching food plans that don’t “stick” and you want to create deeper change

  • You’re confused about how to serve emotional eaters and don’t know where to start

  • You don’t have time to create a new coaching program that works for ALL clients

  • You are attracting clients that don’t stick to food plans or who are a lot of work

  • In fact, you are exhausted of putting out effort and getting little in return.

  • You are noticing many clients do not believe that your program will work…therefore they don’t have success

  • You want to feel confident to work with ANY client that comes in the door

  • You don’t know where to start when it comes to offering info products or programs

….And you’re stuck. Your business is a lot of work with little return and difficult clients.

Curing Emotional Eating is easier than you might think…

I’ve walked this path and learned from personal experience – it IS possible and easier than you might think when you have the right technique and tools.

If I can do it, YOU can do it. Here’s how I made the leap…


Trust your vision to leverage your business in emotional eating, and commit to making it REAL.

You need to start now.

Here are the 12 proven steps in healing emotional eating with cognitive coaching …

    Module 1: Community

Uncovering hidden urges keeping clients stuck in the FOOD LOOP!

  • Learn the proven food diary system (This is not what you think) that illuminates emotions and thoughts and has people understand their triggers in just 1 week!

    1. Learn the 10 transformative eating tools that you can start your clients with on day 1!

    2. Get crystal clear on what problematic eating is and how it affects MOST clients, and what exact exercises and action steps they need to be able to commit to your program AND Learn the 4 most common distorted thoughts that prevent clients from following a regular pattern of eating

      Module 2: Restriction and Healing

Dumping Old Coping Mechanism and Ditching the Diet and Overeating Roller Coaster for good!

  • Discover the 3 step technique in breaking “triggers “ identified with emotional and compulsive eating!- easy to use template for clients!

    1. Understand how “restriction” is affecting EVERY client with emotional eating and how they can break the destructive cycle in 3 simple steps!

    2. Discover how cognitions, behaviours and the environment are affecting your clients eating behaviours and how to help

         Module 3: Food Plan

Ditching Sneaky Food Patterns once and for all! 

  • Discover the #1 secret to stop food cravings in their tracks!

  • Uncover the ultimate food plan that will end emotional eating for EVERY client. No diets here…but a proven system that works!

  • Understand how “restriction” is affecting EVERY client with emotional eating and how they can break the destructive cycle in 3 simple steps!

      Module 4: Spiritual Dilemma

Dissolving the unconscious  food trance and let go of the “Highway Hypnosis” with food!

  • Learn the 9 essential tools for every emotional eater to avoid disconnect every day

  • The secret tip to surrendering that old sneaky will which leads to the food every time!

  • Learn how to help your clients connect spirit with food so they can be “in their power” every day

      Module 5: Undernourished Body

Motivating balanced lifestyle and Freedom in ALL areas of life

  • Learn tools to bring in nutrition willingly with clients!

  • Understand just how to nutritionally support EVERY person you work with using 3 simple tools

  • Discover the nutritional deficiencies that every emotional eater deals with

       Module 6: Mindfulness and Food

Diving deeply into the Body and out of the Cupboard

  • Uncover the 7 transformative mindfulness eating practices

  • Discover how to use the 6 Point Hunger Scale with clients

  • Teach your clients how to be break food cravings with easy to use grounding techniques

          Module 7: Stress and Recovery

Reprogramming outdated belief systems

  • Discover the 4 questions every “stuck” emotional eater asks

  • Feel confident helping clients shift the old operating system with the 2 secret cognitive breakthrough exercises

  • Uncover the “back door” for very problematic eater and learn how to get rid of it for good!

           Module 8: Triggers and Food. A Deeper Look

       Overcoming food triggers once and for all!

  • Get immediate solutions to the 4 paralyzing eating triggers every client struggles with!

  • Feel confident and successful sharing the number one solution for loneliness eating that every client can walk away with

  • Discover the key solution to ending “food addiction” once and for all, and how clients can begin to live free.

        Module 9: Boundaries Codependency and Food

 Transforming “self sacrificing” with food..and every area of life!

  • Learn a magical system to implement boundaries overnight and disconnect the self sacrifice eating once and for all.

  • Get the real insight on codependency and food with a client questionnaire to determine each client’s unique needs and direct tools for every situation

  • Uncover the 3 Essential components to heal Codependency and how their absence is getting in the way of your clients success.

        Module 10: Self Esteem and Your Thoughts

Feeling Unwanted emotions EASILY without going back to the food

  • Understand the true link between self-esteem, thoughts and hunger

  • Learn how to shift your clients thinking in turbulent situations

  • Break the food trance of every compulsive eater by identifying distorted thinking in a simple 6 -step process

        Module 11: Guilt, Shame, and Your Thoughts

Dissolving  guilt and shame and REALLY START LIVING!

  • Get a checklist of the 14 most commonly used distortion that create shame and guilt with food, and how to change them for good.

  • Learn the 3 step process of breaking shame and guilt thinking in any problematic eater

  • How to restructure someone’s perceptions around food, shape and weight in under an hour!

  • Learn to identify and eradicate the biggest causes of body shame and negative body image

        Module 12: Relapse Prevention

Mastering more “coping”

  • Uncover the hidden message that each client is carrying from childhood which prevents them from losing weight and help them put it to sleep once and for all.

  • Inspire clients to commit to the Breaking Free Journey and to share and celebrate their recovery

  • Get the complete blueprint you need for Relapse Prevention which will help clients stay clean with food long-term and how to really maximize their results

  • Feel clear, prepared, and READY to launch a Breaking Free Program the day you receive the materials!

How to participate in The Breaking Free Practitioners Training Program:

You get to learn the Cognitive Coaching Program in 12 convenient online training modules that you can access from anywhere, even on your living room couch. It is setup to use with clients as a 12 week program but you can adapt it and use it as you like!

The downloadable audio classes and guidebook is full of ready-to-use exercises and easy-to-follow templates and are available for you to work with at your own pace, whenever you want. The training modules will be available to dive into as soon as you enrol.

There’s no rush. You can do the whole course in a week, a month or a year depending on the pace that works best for you. In the past 5 years of teaching this topic to 1,000’s of entrepreneurs, I’ve honed this cognitive system to be the most effective, quickest, and easiest way to work with emotional eaters and get results.

I’ve also learned that different forms of cognitive training are more effective for different types of people, so I’ve added several key forms of the technique for you to use with different clients and I will be available with virtual and 1:1 support to help you apply the system and get the most value.

You get these valuable support BONUSES when you enroll now:

Special Bonus ($1,782 value)

Collaborative Facebook Group
Get access to the Breaking Free Practitioners Group – that’s hopping with inspired entrepreneurs in our community. You’ll receive valuable feedback and networking for life from fellow colleagues! You can have and create incredible support and encouragement to get the clarity you need for success.

Special Bonus ($396 value):

4 Breaking Free Resources –  to complement the program

Positive Response Card
First Things First Self Care Formula
Freedom Daily Activity Planner
Self Care Consistency Checklist

Special Bonus ($1,994 value):

A complimentary training session when you purchase the “Breaking Free for Coaches Up-level Mastermind”
Take this work deeper with 6 months of  1:1 training weekly using higher level cognitive strategies and techniques. Be experienced, confident and powerful using the cognitive strategies in ANY area of life. Get the proven cognitive coaching marketing plan to explode your online presence, with clients that will show up to do the work!

Your Investment

Along with the 12 comprehensive modules, this program includes…

  • 1:1 60-minute coaching training session

    1. 6 1:1 audio training calls, to walk you through each module with ease and confidence

    2. 12 recorded group calls

    3. A video exploring the full cognitive process and HOW to use it

    4. 1:1 30-minute marketing call

    5. 1 social media review (Facebook group or business page) with 5 recommendations to increase client attraction

    6. Email support and guidance during the course program

That’s 18+ hours of additional training!

  • Several “body and being” meditations to use throughout your program

    1. Go-to, unique, ready to use, cognitive strategies to use with clients who are stuck on old thinking

    2. Detailed instruction on how to facilitate the cognitive approach for ANY area a client is stuck

    3. Teachings on how to use a food plan and food diary in a way that works for every client!

    4. A step by step, 12 week program to take an emotional eater from being to stuck to complete FREEDOM! ( I did these steps myself,as have thousands of others… so I KNOW IT WORKS! )

Peace of Mind Guarantee:

I’m so confident you’ll LOVE the value of this course, I’m giving you a no-risk opportunity to try out the full Breaking Free Practitioner Training Program for 1 year from your date of enrollment. During this time, if you follow all the recommended steps, complete the exercises yourself and with me, and are working each day with clients using this specific program, you may request a full refund. You have years to access the virtual training modules of BFPTP once you enroll so you can work with them at your own pace – but you’ll only be eligible for a refund within the first year as long as you fully implement the system. There are no refunds if you do not do and fully implement the program. Do and fully implement the program.


Hop on board now and get ready to celebrate lasting healing in every client!

Whether you’re new to working with emotional eaters, or you’ve been wanting to expand with this market and just didn’t know how, this investment will come back to you many times over and will continue to pay off for years to come.

I’ve personally seen entrepreneurs waste over $7,000 on health programs that didn’t encourage referrals nor did they have clients coming back because they really did not have the proper tools and techniques to heal emotional eating. Consider the 1,000’s of potential clients you’re losing every time you try to promote something with less-than-effective results.

How much money are you leaving on the table? How much are you putting in energetically? You could be throwing away $10,000, $20,000, $50,000 or more every time you try to fill a new program, simply because you didn’t invest a little energy in truly understanding how to create lasting change in this area.

My client Charlotte O’Neil realized the costly marketing mistakes she had been making for years. Within a few months after she started working with me, she celebrated a $30,000 program launch! Then she went on to triple her previous year earnings in just 2 months!

I’m in this to help you get results. Let’s get your Emotional Eating Training working for you, so you can help more clients and make a bigger difference. The world is waiting for you, and NOW is the time to take action.



“Yes, Shelley! I’m ready to help more people with less energy with my own Breaking Free Program!”

I know I will receive:

BONUS #1: Two weeks of email support at any time in the first year when using this with a client!($1,782 value)

BONUS #2: The Breaking Free 4 Program Resources. ( $396.00 value)

BONUS #3: 1 Free training session when I purchase the  “The Breaking Free for Coaches Up-Level Mastermind Circle” where I’ll learn how to use the cognitive process in any area of life with laser focus. Also,to learn how to market this to the right people! ($300.00 value)

Your Investment